W is for Wow

Bullshit aside, this is absolutely one of my favourite words in the whole of the English language: it’s versatile and expressive and energy-efficient, packing a big punch with just one easy-to-utter syllable.

‘Wow’ of course was originally an interjection expressing wonder, amazement, as in ‘Wow!’ (that Facebook emoji you can click on to ‘react’ to a post)

In English you can use it as a word – as almost any part of speech. It’s incredibly versatile.

You can:

  • Wow your clients
  • Wow your prospects into buying your product
  • Write books entitled The Wow Principles or How to Unleash the Elusive Wow Factor.
  • Be so blown away by your cutting-edge new doodad that words fail you – it’s quite simply ‘the ultimate wow’.

But there’s more: wow has astounding derivational possibilities. You can

  • Wowify your brand
  • Make your clients’ jaws drop in absolute wowification.
  • Ask your clients to rate the wowability of your products (on a scale of 0 to 10 where 0 = no wowability at all and 10 = off-the-charts wowability).
  • Have – now we’re positively hyperventilating – wait for it – the greatest wowgasm of all time.



The A-Z of Bullshit, Hype and Cool Stuff is part of the Blogging from A to Z Challenge 2016

Share the Post:

Related Posts

2 Responses

  1. Wowgasm??? Oh dear gawd… But apparently adding -gasm to anything works these days, too. This blog series: bullshit-wordgasm, anyone?

Leave a Reply

Your email address will not be published. Required fields are marked *