Business Writing Magic

Many people tell me they have big problems writing for their business. They know all the stuff they’re supposed to do to promote their products and services: email marketing, newsletters, articles, tweets… But they don’t know where to start. They get stuck. Their brilliant ideas go down like a lead balloon on the page. How […]

Paradisiac Pink Power

I gasped as I eased the bottle of shower gel from its wrapping (a gift from a friend over from the UK). I was drooling before I even got the bottle open to sniff it. That’s the power of a name – of words. Always having used shower gels from the local supermarket or high […]