S is for Storytelling

Are you sitting comfortably? Then we’ll begin. Once upon a time there was a marketing strategist who had such an overblown idea of his own awesomeness that…

Now it’s your turn. Interactive is the new campfire-driven sustainable synergy, right?

In my opinion, Storytelling is one of the most insufferable bullshit words and ‘concepts’ ever to hit my screen. Most of the people spouting about Telling Compelling Stories about their brands have no idea what a story is and how stories work and by extension no idea how to write one. Stay tuned for my Story Power workshop. Seriously.

Meanwhile, this designer hits it on the head.


The A-Z of Bullshit, Hype and Cool Stuff is part of the Blogging from A to Z Challenge 2016

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3 Responses

  1. I LOVE that video! It is perfect! Thank you for sharing it in this post. I understand our human tendency to crave good stories, but that doesn’t mean everyone is or needs to be a “storyteller.” Roller coaster designers are fantastic too. 🙂

  2. Hahahaha! I was thinking, before I clicked to watch the video, that I, a writer of novels, am not a storyteller! Meaning that I have no idea how to use storytelling as a marketing tool for myself.

    Thanks, Valerie, for this.

    1. Just had a meeting with a group of videogame creators (designers, builders?) who want a storytelling course. I said, look, this is a buzzword. What exactly do you need? Turns out they know all about story structure and want help with writing dialogue in English (they’re non native speakers).

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