K is for Killer

How violent our language is. How aggressive we have to be to engage (rolls eyes) our clients. We have to write killer subject lines and sales pages, come up with killer offers that will kick our clients’ asses, hook them and blow them away. It’s all becoming so meaningless, we need ever stronger language.

‘Can anyone give some tips for writing bomb email/blog content?’ asked a plaintive voice on Facebook the other day.

No pain no gain, right? Even if it means nuking your prospects.



The A-Z of Bullshit, Hype and Cool Stuff is part of the Blogging from A to Z Challenge 2016

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3 Responses

  1. Rolls eyes is so right. My favorite (meaning the worst) was a guy that got me on his email list and the very same day sent one (his 3rd or 4th in a day) saying, “I can’t believe you haven’t watched my video yet.” Another said, “Do we have a problem?” Um, yes, but it was resolved by unsubscribing.

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