V is for Vector

Sorry, no idea what a vector is. Nor has anyone else (except, presumably, rockstar mathematicians and engineers.) Not to worry. It’s extremely versatile and sounds great. Just toss it in wherever you want,  but do make sure it’s vaguely connected with movement in one dimension or direction.  You can talk about vectorial-generating interfaces or cutting-edge […]

U is for Unpack

I only became aware of this one recently and then found myself using it over and again. At my last writing workshop, for example. “So, that’s a few housekeeping issues knocked on the head. Here’s an overview of what we’re going to cover today. First we’ll look at the creative process and then we’re going […]

T is for Turbocharge

I knew that a turbine was something that turned (duh), but I was driven by my passion for etymology to do further research. The word originally comes (via French) from the Latin turbo turbinis meaning “spinning top, eddy, whirlwind, that which whirls,” (cf turbid, turbulence, etc) and was originally applied to a wheel spinning on […]

S is for Storytelling

Are you sitting comfortably? Then we’ll begin. Once upon a time there was a marketing strategist who had such an overblown idea of his own awesomeness that… Now it’s your turn. Interactive is the new campfire-driven sustainable synergy, right? In my opinion, Storytelling is one of the most insufferable bullshit words and ‘concepts’ ever to […]

R is for Rockstar

That is, that pinnacle of awesomeness: who you really are, in your relationships, your business and your life. You can use Rockstar like Quantum or Ninja to sell stuff. Turbocharge Your Inner Rockstar, for example, or Rockstar your Life in Seven Easy Steps.     The A-Z of Bullshit, Hype and Cool Stuff is part […]

Q is for Quantum

Use this word to shift gazillions of self-help and personal development books, audios, workshops, webinars, systems, seminars, courses, toolboxes, practices, healings, activations, attunements, ‘transmissions’ and master key programs.     The A-Z of Bullshit, Hype and Cool Stuff is part of the Blogging from A to Z Challenge 2016

P is for Push the Envelope

To be honest, I got stuck with the letter P. Spoilt for choice: so many epic words to take the piss out of: portal, platform, process, paradigm, purposify, productize. How about an expression, I thought. Put out fires? Or Push the Envelope. Meaning to innovate, to go beyond boundaries. But the more I thought about […]

O is for Options

Options – the illusion of choice. With most things now there are so many options you go dizzy and end up (a) spending hours / days on consumer sites to find the Best Option or (b) realise that it’s all an illusion, a mirage, all smoke and mirrors and you can choose between 577 varieties […]

N is for Ninja

You see it all the time now: all those people out there who call themselves book / business / blogging ninjas or profess to teach you seven kick-ass ninja strategies for taking your business to the next level. But what exactly is a ninja? Apart from the Teenage Mutant Ninja Turtles (les Tortugues Ninja here […]

M is for Migrate

As in ‘migrate out’ meaning to fire, sack, kick out, ‘let go’. Of course it’s now a transitive verb: ‘migrate’ is something you do to someone else or have done to you. You’d better migrate that guy before you get migrated out yourself. I suppose you could migrate them laterally too. Or how about enabling […]