Write Your Vision Workshop 7 September

Write Your Vision Workshop 7 September

Posted by on May 23rd, 2016 with 1 Comment

Is there something you long for? A new home, a better job, a healing, more clients for your business? Or maybe first you need clarity about what you want in your life.

At my Write YourVision Workshop I will share some simple but powerful tools with you so you can

  • Get clear about what you want.
  • Tune into your dream and feel the joy now.
  • Write your vision – your blueprint for what you want to have, be or do.

With these tools, you can live with less struggle and more ease and joy.

Why not start to turn your dreams into reality and create the life you really want?

Write Your Vision workshop

Wednesday 7th September 11.00 am to 2.00 pm

Central Barcelona (Diagonal)

60 euros

Write to me here to save your place or for more information.

 

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Birging and Corfing

Birging and Corfing

Posted by on May 16th, 2016 with 6 Comments

Who remembers the wonderful game show they used to run on British TV, Call My Bluff? The show featured two teams of awesomely witty celebrity contestants.

An obscure word was given:  one team would give three definitions, only one of which was correct, the other two being brilliantly plausible bluffs. The other team had to guess the correct definition.

I wonder what they would have done with Birging and Corfing.

Birging and corfing are London dockworkers’ slang terms, respectively, for retching, and hacking up phlegm and shooting it across the room.

Birging and corfing are terms used in crowd sociology theory developed in the 1950s.

Birging and corfing are specialised terms coined by ornithologists to refer to the mating rituals of a subspecies of pigeon inhabiting urban wasteland in northern Europe.

The second definition is the correct one.

The two words are acronyms stemming from Heider’s (1958) “balance theory” and are unlikely ever to hit the mainstream.

Birging = bathing in reflected glory ( an enhancement tactic)
Corfing = cutting off reflective failures (image protection tactic)

But what I find truly fascinating is how an acronym can so easily make the transition to wordhood. All you need do is use it as one and you’re rolling.

Put your examples in the comments.

(While I wallow in nostalgia watching the show here.)

Z is for Zeitgeist

Z is for Zeitgeist

Posted by on April 30th, 2016 with 2 Comments

This German word is one of my favourites and it means ‘spirit of the age’, which obviously doesn’t sound as streamlined as the German (which translates literally as time-spirit. For cognate lovers, Zeit = tide and Geist = ghost). I don’t personally think zeitgeist is a bullshit word (yet) but what else could we have here?

So, I hope you’ve enjoyed this zeitgeist-optimized blog and that it has helped you to repurpose all the no-brainers you’ve always wanted to leverage but didn’t have the performance-driven hands-on competencies to implement.
 

 

The A-Z of Bullshit, Hype and Cool Stuff is part of the Blogging from A to Z Challenge 2016

Y is for Yettie

Y is for Yettie

Posted by on April 29th, 2016 with 3 Comments

You know who they are. They carry black computer bags and they are that particular irritant in airports, spouting into their phones non-stop all the way from baggage drop through boarding, and they can barely be assed to shut up on take-off. And they spout one long stream of bullshit.

The Young, Entrepreneurial, Tech-based Twenty-something.

The Yettie.

Y is also for Yawn.
 

 

The A-Z of Bullshit, Hype and Cool Stuff is part of the Blogging from A to Z Challenge 2016

X is for X-Ray Specs

X is for X-Ray Specs

Posted by on April 28th, 2016 with 2 Comments

If this blog had a soundtrack, this song by punk band The Lillingtons would be it:

Cause I can see through your bullshit with my X-Ray specs.
Well I can see through your bullshit with my X-Ray specs.
I can see through your bullshit with my X-Ray specs.
I can see through your bullshit with my X-Ray specs, my X-Ray specs, my X-Ray specs,  yeah.

 

The A-Z of Bullshit, Hype and Cool Stuff is part of the Blogging from A to Z Challenge 2016

W is for Wow

W is for Wow

Posted by on April 27th, 2016 with 2 Comments

Bullshit aside, this is absolutely one of my favourite words in the whole of the English language: it’s versatile and expressive and energy-efficient, packing a big punch with just one easy-to-utter syllable.

‘Wow’ of course was originally an interjection expressing wonder, amazement, as in ‘Wow!’ (that Facebook emoji you can click on to ‘react’ to a post)

In English you can use it as a word – as almost any part of speech. It’s incredibly versatile.

You can:

  • Wow your clients
  • Wow your prospects into buying your product
  • Write books entitled The Wow Principles or How to Unleash the Elusive Wow Factor.
  • Be so blown away by your cutting-edge new doodad that words fail you – it’s quite simply ‘the ultimate wow’.

But there’s more: wow has astounding derivational possibilities. You can

  • Wowify your brand
  • Make your clients’ jaws drop in absolute wowification.
  • Ask your clients to rate the wowability of your products (on a scale of 0 to 10 where 0 = no wowability at all and 10 = off-the-charts wowability).
  • Have – now we’re positively hyperventilating – wait for it – the greatest wowgasm of all time.

 

 

The A-Z of Bullshit, Hype and Cool Stuff is part of the Blogging from A to Z Challenge 2016

V is for Vector

V is for Vector

Posted by on April 26th, 2016 with 14 Comments

Sorry, no idea what a vector is. Nor has anyone else (except, presumably, rockstar mathematicians and engineers.) Not to worry. It’s extremely versatile and sounds great. Just toss it in wherever you want,  but do make sure it’s vaguely connected with movement in one dimension or direction.  You can talk about vectorial-generating interfaces or cutting-edge vectorialization strategies and look very very smart in meetings.
 

 

The A-Z of Bullshit, Hype and Cool Stuff is part of the Blogging from A to Z Challenge 2016

U is for Unpack

U is for Unpack

Posted by on April 25th, 2016 with 0 Comments

I only became aware of this one recently and then found myself using it over and again. At my last writing workshop, for example. “So, that’s a few housekeeping issues knocked on the head. Here’s an overview of what we’re going to cover today. First we’ll look at the creative process and then we’re going to unpack the key tools and strategies…”
Oh my god.
These people have to come to me for creative writing and they’re looking at me like: why the hell are you spouting corporate bullshit? What’s wrong with explore, or break down, or analyze, or chunk down, or deconstruct?
Or is there a nuance I’m too stupid to grasp?
Please do tell me.

 

The A-Z of Bullshit, Hype and Cool Stuff is part of the Blogging from A to Z Challenge 2016

T is for Turbocharge

T is for Turbocharge

Posted by on April 23rd, 2016 with 0 Comments

I knew that a turbine was something that turned (duh), but I was driven by my passion for etymology to do further research.

The word originally comes (via French) from the Latin turbo turbinis meaning “spinning top, eddy, whirlwind, that which whirls,” (cf turbid, turbulence, etc) and was originally applied to a wheel spinning on a vertical axis driven by falling water. (And related to the Greek tyrbe meaning wake or turbulence. How come I didn’t remember all this from my Classics days?) Early examples of turbines are windmills and waterwheels.

A turbocharger or turbo is a system that use a turbine to make an engine more powerful. So obviously this is the bullshit word of choice when you mean enhance, promote, boost, strengthen, ramp up, power up… erm… skyrocket…
The A-Z of Bullshit, Hype and Cool Stuff is part of the Blogging from A to Z Challenge 2016

S is for Storytelling

S is for Storytelling

Posted by on April 23rd, 2016 with 3 Comments

Are you sitting comfortably? Then we’ll begin. Once upon a time there was a marketing strategist who had such an overblown idea of his own awesomeness that…

Now it’s your turn. Interactive is the new campfire-driven sustainable synergy, right?

In my opinion, Storytelling is one of the most insufferable bullshit words and ‘concepts’ ever to hit my screen. Most of the people spouting about Telling Compelling Stories about their brands have no idea what a story is and how stories work and by extension no idea how to write one. Stay tuned for my Story Power workshop. Seriously.

Meanwhile, this designer hits it on the head.
 

 

The A-Z of Bullshit, Hype and Cool Stuff is part of the Blogging from A to Z Challenge 2016

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